How do you create amazing content? If your definition of success involves leads and fervent loyalty, I’ve got an answer: customer research. In this blog post, I break down how we rebranded the most boring and mundane topic into a message that resonated with the audience so strongly, it ended up tattooed on a customer’s arm.
Before you google “blog topic ideas,” read this post. It will give you content creation tactics that you can use over and over again.
These are the same tactics I used to create content for a blog on synthetic motor oil (the stuff you put in your car every 3 months or so). It doesn’t get any drier than that, amirite?!?
How can you infuse more empathy into your email, blog, and website content?
Here’s how companies like Patagonia, Sparktoro, and First Round Review create empathetic content in their niche.
This post is also packed with tips to help you create empathetic blog, email, or social content for your projects.
We need more kindness and compassion, especially during these bizarre and challenging times. I wrote a blog post sharing practical tips for creating content with empathy.
This post talks about why I disagree with the advice I’ve read on publishing from Day 1 and provide my recommendation on when to start.
This post is a guide for marketers tasked with growing a stale company blog in a not-so-glamorous niche or field. I cover the tactics I used over two years that include SEO and content marketing to grow visibility, traffic and leads.
Six months ago, I quit my job to pursue full-time freelancing. It was terrifying. Here’s how I conquered my fears, and what I’ve since given up in the process.
Get a weekly debrief on growing your freelancing gig:
I’m sharing what I learn each week on this freelance biz path via email. It’s like a tête-à-tête. Sometimes it’s inspiring, other times there’s a cautionary tale or a riff on crucial learnings of the week. But always 100% heartfelt.
Interested? Signing up is a pretty good place to start.
Can we reframe how we approach mental and emotional health at work? Some ideas and a look at companies tackling this issue.
Email is gold in my world. The average list deteriorates at a rate of 22.5% per year. One project I worked on involved taking an old email list whose contacts had not been messaged in over two-plus years and bringing it back to life.