Bilbo Baggins had a team of 13 consultants, Jesus had 12 interns, and the Spartan General Leonidas had a staff of 300. While there is strength in numbers, there is agility, efficiency, and resourcefulness in smaller teams. Your potential project team includes two adventure-ready helpers:
Daisy Quaker
I’m good at identifying the gap between what companies say and what buyers are trying to figure out. That gap is where content gets frustrating and expensive.
It creates sales friction. It buries useful answers. It turns good content into a mess of disjointed messages and empty promises.
I leverage my background in growth/SEO strategy + content + customer focus to build a practical content strategy for bots and humans that hits business goals. My core strength is linking org ambitions, sales and customer insights, search behavior, and content structure so teams know what to say, what to fix, and what to stop feeding.
A snapshot of me:
- Over a decade of digital marketing experience, ranging from execution roles to leadership roles.
- Hands-on experience pitching, building, and executing customer acquisition campaigns.
- Experience across SEO, conversion optimization, lead acquisition campaigns, email marketing, marketing automation, and content strategy.
- Former Amazon Senior Marketing Manager, where I owned content strategy for a VP-level seller recruitment initiative and grew organic traffic by 86.9%.
- Cross-functional experience with Sales, product, Help content, global stakeholders, and leadership teams.
- A strategy-first approach rooted in gathering insights before recommending tactics.
Before Amazon, I worked on complex, unsexy, high-consideration topics (a market where pour point and oil temp was discussed with fervor). We had to build content that clarified, educated, built trust, and helped buyers take the next step. And make it fun.
I turned a buried warranty page that brought friction in the sales process into a lead-generating campaign. I grew a niche product blog from under 5,000 monthly sessions to more than 100,000. By the time I was done, we had revived stale nurture programs and built content workflows around customer questions, search behavior, and business goals.
Buyer-ready content is built from that work.
I offer a focused way to find where your content helps buyers move forward, where it slows them down, and what your team should fix first.
Why I do this work
I love helping teams use their content to grow influence and impact. Storytelling was my first love, and it remains my strongest asset. I thrive when I get to apply strategy, research, creativity, and storytelling to create a plan that solves a business challenge. I strive to find the balance between doing more with less, getting resourceful, and having a positive impact.
Josie Strom
Communications consultant and self-described diehard “words person” — don’t ask her to do math.
- Josie’s clients have included the U.S. State Department, Reuters News Agency, and the Minnesota Committee on Foreign Relations.
- For three years she oversaw the Runway Manhattan channel on Reuters and her work appeared regularly in various publications around the globe such as the British Herald and The Guardian.
- Josie specializes in providing critical feedback on all sorts of content, whether websites, blog posts, newsletters, video scripts, presentations, or press releases.
- She has a passion for polishing stellar content to ensure maximum clarity, consistency, and impact.