We help you identify content that supports pipeline.
Forget months of back-and-forth emails, file exchanges, and sprawling deep dives. We apply an intensive model: zoom in, find the gaps, and hand your team a plan they can use within 30-60 days. Our services are ideal for B2B teams with a content catalog and unclear sales impact.
Buyer Decision Friction Scan
Sales keeps answering the same questions. Let’s find the top five and show your content team what to fix first.
This service is two-week scan of sales-call friction and website coverage. We analyze 10–20 sales calls and your core website pages to identify the top five buyer questions slowing prospects down.
For each gap, we’ll provide evidence, impact on the buying process, current coverage, and recommended action.
Deliverables:
- Top five buyer questions slowing forward movement
- 30-day action roadmap with evidence, potential impact, current coverage, and recommended next steps
These tactics are what separate content that nobody reads from content that delivers business results. I’ll help you create more effective content by aligning your goals with the right strategy.
Cost $5,000
Buyer Readiness Audit
Ideal for B2B marketing teams that want a comprehensive review of their content, buyer conversations, and competitor messaging (with a practical plan to drive more useful content).
A four-week executive-ready diagnosis of your content ecosystem: website, search behavior, AI answer visibility, competitor messaging, public buyer conversations, and sales/customer inputs. The report tells you what existing content to keep, kill, or improve.
We’ll help you remove the barriers to your prospects’ decision-making, so they have context and confidence for sales conversations
You provide your top services or products, key buyer questions, and key competitors.
We review search behavior, AI answer visibility, competitor messaging, public buyer conversations, and any sales/customer inputs your team can provide. Then we give your team a clear diagnosis tied to revenue friction.
You walk away with an executive-ready roadmap your team can execute.
Deliverables:
- Buyer readiness scorecard (clarity, proof, differentiation, comparison, decision support)
- Top content gaps
- Buyer research journey
- Keep/kill / improve recommendations
- 60-day action plan
Cost: $12,000
FAQs
Who is the Buyer Readiness Scan or Audit for?
This is for B2B marketing leaders with an established content program who suspect their content is not doing enough to help serious buyers evaluate, compare, and move forward.
Our best fit: mid-market B2B SaaS, B2B ecommerce, or complex-service companies with a real content catalog and a sales-assisted buying process.
Why can’t I just ask AI/ChatGPT/Claude for these inisghts?
You can, but there are limitations.
ChatGPT can help you brainstorm, summarize, and draft. What it can’t do on its own is tell you which buyer questions matter most, where your current content creates friction, how your competitors are shaping the conversation, or what your sales team keeps explaining over and over again.
Getting those insights and tying them to content assets takes research, judgment, and context.
We use AI where it helps. We don’t pretend it replaces the work of understanding your buyers, your market, and the decisions your prospects are trying to make.
How is this different from an SEO/AEO audit?
An SEO/AEO audit asks, “Can buyers find us?”
A Buyer Readiness Audit asks, “Once they find us, does the content help them understand, trust, compare, and move forward?”
We look at SEO/AEO only where it affects buyer research and decision-making. We do not run technical site audits, diagnose every ranking issue, or chase algorithm updates. The goal is not traffic. The goal is to help serious buyers find the right information when they are evaluating you.
Why should we work with Daisy?
I’ve spent years figuring out how content helps people make decisions — especially when the topic is complicated, crowded, or not exactly cocktail-party material.
I have:
- turned a buried warranty page into a lead-generating campaign
- Grown a niche product blog from under 5,000 monthly sessions to more than 100,000.
- Revived stale nurture programs, built content workflows, and connect customer questions to content that actually gets used.
This audit sits in my sweet spot: customer research, search behavior, content strategy, and the messy middle where buyers are trying to understand what matters before they talk to sales.
I’m not here to hand you a giant deck full of content vibes. I’m here to find where your content is helping serious buyers move forward, where it is creating friction, and what your team should fix first.
What do you need from our team?
We need access to your key content, analytics, Search Console, target personas, competitors, and any sales/customer insights your team already has. We’ll send a full list before kickoff and ask for materials within three business days. This is how we keep the audit moving and get to insights quickly.
Do you create the content? Are you writing marketing content?
No. The audit gives your team recommendations, priorities, and clear direction. We do not write or implement the content as part of the audit.
What happens if the company has weak positioning? Do you flag it, or is that out of scope?
We’ll flag positioning issues when they affect buyer clarity, but we do not run full brand positioning engagements.
What does success look like 60–90 days later?
By 60–90 days, success should look like clearer content priorities, refreshed high-value pages, stronger sales enablement, fewer repeated buyer questions that content should have answered earlier, and early signs that prospects are engaging with decision-stage content.
Who on the client side needs to be involved?
We’ll need a point of contact on the content team. We’ll also need web analytics reports and ideally 1–2 sales contacts for a 30-minute interview. We ask for leadership attendance at kickoff, a halfway check-in, and at the end when we deliver the report. Three touchpoints keep the work moving without turning this into a meeting telenovela.