Early results and lessons learned from the tattoo-worthy campaign. This is a post that appeared on the SEMrush blog.
Writing
Email is gold in my world. The average list deteriorates at a rate of 22.5% per year. One project I worked on involved taking an old email list whose contacts had not been messaged in over two-plus years and bringing it back to life.
Here’s how we went from Zero to a 40% Open Rate (LinkedIn)