We need more kindness and compassion, especially during these bizarre and challenging times. I wrote a blog post sharing practical tips for creating content with empathy.
Writing
This post talks about why I disagree with the advice I’ve read on publishing from Day 1 and provide my recommendation on when to start.
This post is a guide for marketers tasked with growing a stale company blog in a not-so-glamorous niche or field. I cover the tactics I used over two years that include SEO and content marketing to grow visibility, traffic and leads.
Six months ago, I quit my job to pursue full-time freelancing. It was terrifying. Here’s how I conquered my fears, and what I’ve since given up in the process.
Get a weekly debrief on growing your freelancing gig:
I’m sharing what I learn each week on this freelance biz path via email. It’s like a tête-à-tête. Sometimes it’s inspiring, other times there’s a cautionary tale or a riff on crucial learnings of the week. But always 100% heartfelt.
Interested? Signing up is a pretty good place to start.
Can we reframe how we approach mental and emotional health at work? Some ideas and a look at companies tackling this issue.
Early results and lessons learned from the tattoo-worthy campaign. This is a post that appeared on the SEMrush blog.
Email is gold in my world. The average list deteriorates at a rate of 22.5% per year. One project I worked on involved taking an old email list whose contacts had not been messaged in over two-plus years and bringing it back to life.
Here’s how we went from Zero to a 40% Open Rate (LinkedIn)