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Category: Blogging

Blogging

Blog Topics: How to Find Your Sweet Spot (Even in a Boring Niche)

Before you google “blog topic ideas,” read this post. It will give you content creation tactics that you can use over and over again.


These are the same tactics I used to create content for a blog on synthetic motor oil (the stuff you put in your car every 3 months or so). It doesn’t get any drier than that, amirite?!?


Check it out on the Moz blog.

August 12, 2020August 12, 2020Leave a comment
Blogging, Content Marketing

5 Steps to Create Empathetic Content Right Now [Examples]

How can you infuse more empathy into your email, blog, and website content?

Here’s how companies like Patagonia, Sparktoro, and First Round Review create empathetic content in their niche.

This post is also packed with tips to help you create empathetic blog, email, or social content for your projects.

Check it out on the Content Marketing Institute blog.

August 12, 2020August 12, 2020Leave a comment
Blogging, Content Marketing

Why and How to Bring Empathy Into Your Content

We need more kindness and compassion, especially during these bizarre and challenging times. I wrote a blog post sharing practical tips for creating content with empathy.

Read the post on the Moz blog.

April 10, 2020April 10, 2020Leave a comment
Blogging

Why You Shouldn’t Launch a Company Blog Right Away

This post talks about why I disagree with the advice I’ve read on publishing from Day 1 and provide my recommendation on when to start.

Read the post on Medium

November 1, 2019December 20, 2019
Blogging

How We Grew Blog Traffic by 650% in Two Years — Organically

This post is a guide for marketers tasked with growing a stale company blog in a not-so-glamorous niche or field. I cover the tactics I used over two years that include SEO and content marketing to grow visibility, traffic and leads.

Read the post on Moz.

October 9, 2019December 20, 2019

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