My area of expertise is in digital marketing strategy, content marketing, search engine optimization (SEO) and digital advertising (AdWords, display, and paid social).
Digital strategy and campaigns
The building blocks of any successful campaign are research, data analysis and formulating a strategy based on client goals. I offer three tiers of strategy:
- Digital Marketing Strategy (an overarching long-term, multi-channel strategy)
- Content Marketing Strategy (research, analysis, and direction for leveraging content)
- Social Media Strategy (research, analysis, and direction for organic social platforms)
- Stand-alone digital campaign strategy (ideal for campaigns with specific objectives)
Learn more about how I can help you build a digital campaign that get’s results.
Digital content optimization
Using customer research, analytics data, SEO, and conversion best practices, I help businesses optimize their digital content to get traffic, leads, and sales. I’ve worked on and built:
- Lead generation campaigns
- Blogging editorial calendars
- Digital content (web content, blog posts, ebooks, downloadable content)
- Email marketing
- Marketing automation/drip email marketing campaigns
Curious? See how I approach digital content optimization with a focus on results.
Paid digital advertising
I use paid advertising to target your ideal audience on social channels or search engines to achieve campaign goals. This includes:
- Paid search and display advertising
- Paid social media advertising campaigns
All execution services include a monthly report on key performance indicators pulled from Google Analytics and Google Search Console.
Project management services
While implementation is not offered on the serves below, I am happy to provide project management expertise, drawing from experience in managing marketing teams and working with developers. I’m happy to find a resource, provide direction, and project management for small to mid-size businesses in the following realms:
- Website maintenance and development
- Technical SEO implementation (e.g., improving load speed, mobile optimization, etc.)
- Social media management (Non-paid)