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Category: Email Marketing

Email Marketing

How I brought back an old email list back from the dead to 40% open rate

Email is gold in my world. The average list deteriorates at a rate of 22.5% per year. One project I worked on involved taking an old email list whose contacts had not been messaged in over two-plus years and bringing it back to life.

Here’s how we went from Zero to a 40% Open Rate (LinkedIn)

July 12, 2019November 1, 2019

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